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I love being an Editor, Digital Publisher, Website Content Manager, Blogger and Social Media Strategist. I have a passion  for being at the forefront of communications innovations, and I am an avid - and award-winning - social media enthusiast with broad experience in print as well as digital communications. I believe in integrating our constantly emerging and evolving communications technologies into effective strategies that not only communicate messages but bring people together.

I am Senior Editor and Social Media Strategist for the Wisconsin Education Association Council, where I create content for everything from the association's print publication to its website and social media resources including Facebook, Twitter, Google+, LinkedIn, Pinterest, Flipboard, Scoop.It! and YouTube. In 2014, I completely redesigned weac.org and moved it to WordPress. Using MultiSite, I created 15 independent regional websites that are built off the weac.org template and display content from the main site, integrated with local content.

I have extensive experience in social media, web and print fusion and have supervisory and team-building experience. I am skilled at many software programs including Wordpress, Sitefinity, Photoshop, iMovie, Dreamweaver, among many others.

A one-time newspaper reporter and editor, I use my skills as a journalist, copy editor, writer, photographer and videographer in all my social media and web management work. I have produced dozens of YouTube videos and created hundreds of web pages.

After attending events for many years, in 2013 I became a member of the Board of Directors of Social Media Breakfast Madison, an organization that brings together about 200 Madison area social media professionals for a once-a-month networking and training event that focuses on the latest in social media strategies and tools. I left the board in 2015 due to time constraints but continue to work with my friends and colleagues at SMBMAD as a volunteer, writing a recap of every event, managing the website and publishing an e-newsletter.

In 2011, I founded Beach Maniac LLC and developed a beach-focused travel website with associated social media channels as well as Beach Maniac products, including apparel and beach accessories. I am continuously evolving the Beach Maniac brand and finding new ways to reach out to beach lovers. Beach Maniac is also my learning lab where I further develop my interests and skills. And what a fun way to do it!

Skills:
  • Writing, editing, proofreading, content creation, content marketing
  • Social Media: Facebook, Twitter, LinkedIn, YouTube, Flipboard, Scoop.It!, Flickr and more. 
  • Web site creation and management: Dreamweaver, Sitefinity, Wordpress, Weebly
  • Integration of print, web and social media resources.
  • Video production and editing: iMovie, Adobe Premiere, YouTube, Vimeo
  • Photography: Adobe Photoshop
  • Supervisory experience
  • Team-building experience
  • Business development and management
  • Presentation and training

Awards:

I have won dozens of awards for effective use of social media, website management, e-newsletters, print newsletters, print newspaper, photography, writing (news, feature, editorial), and video production. In 2012, I won the Pacesetter Award for overall achievement (top award among all entries) at the PR Council of the States Conference. I also won an Award of Excellence for Video Production, and an Award of Merit for the WEAC Facebook Page. And in 2013, I won the annual Staff Award at the Wisconsin Education Association Council. In 2015, my e-newsletter, WEAC Direct, won First Place at the State Education Editors / PR Council Joint Conference.


Contact me:

I would love to hear from you! Contact me at bill@billhurleymedia.com.
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